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Introduction
Why Digital Marketing?
Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers. Online marketing is now a part of our reality, always included in the business plan, as a medium of improving business and realizing goals. Its potential has been proven so many times, that it is slowly taking over, leaving traditional marketing techniques far behind. It is estimated that almost 40% of the world’s population use the internet, and, it is natural to think of the internet as a great place for advertising your business.
- The reflection of the School of Business and Economics’ strong commitment to fostering a research culture is manifested in its PhD Program in Management Sciences. The PhD Management Sciences program aims to produce internationally recognized researchers/academicians in the field of management sciences with an integrated perspective on management to address complex issues in the national and international context.
- The doctoral program looks for individuals who have a keen interest in research, who have open inquiry mind set and a desire to contribute to knowledge. The curriculum in this program are relatively structured to ensure that students build on intellectual and broad based knowledge and skills. It is an ideal PhD program for those who want to gain the required set of skills and knowledge for research in the field of management. The program is at par with international standards and endeavors to produce high quality researchers/academician who could serve effectively in academia and industry.
- This program best suits to those seeking research oriented or teaching careers in the future. Our PhD Management Sciences program aims to offer a supportive learning environment where you get plenty of opportunities to interact with industry leaders, faculty and other students. They can be very successful in industry and can play strategic role in decision making on the basis of their meticulous knowledge and training while in the teaching career they can play an effective role in improving quality of education of their field.