Summary / Notes

Dr. Muhammad Alam is a dedicated academic and researcher currently serving as a Senior Lecturer in Management Sciences (Marketing) at Riphah International University. He holds a Ph.D. in Management Science (Marketing) from Air University, an MS from the International Islamic University Islamabad (IIUI), and an MBA from BUIITEMS. With over six years of university-level teaching experience, his academic journey includes faculty positions at The University of Lahore, BUITEMS, and Shifa Tameer-e-Millat University. Dr. Alam’s research lies at the intersection of consumer psychology, brand management, and higher education marketing. He has published extensively in reputable national and international journals, exploring topics such as corporate brand behavioral integrity, consumer brand hate, and the impact of Halal certification. Proficient in advanced statistical and qualitative analysis tools, Dr. Alam is committed to fostering academic excellence, mentoring students, and driving impactful research in the field of marketing.