I am a Assistant Professor in Marketing at the Riphah School of Business and Management, Riphah International
University, Lahore Campus, Pakistan, with six years of valuable industry experience gained during my tenure at Atlas
Insurance Company, Pakistan, and a strong blend of academic and professional expertise.
I hold a Doctorate from the University of Extremadura, Spain (2025), and specialize in Marketing, with expertise in
Cause-Related Marketing, Sustainable Development Goals, Corporate Social Responsibility, Social Marketing, and
Digital Marketing.
Throughout my academic career, I have held key leadership and administrative roles, including Cluster Head
(Marketing), Industrial Liaison & Placement Officer, and Undergrad Girls Program Incharge. I currently lead the Social
Media Society, where I have successfully organized major events such as heritage walks, cultural galas, and marketing
exhibitions to enhance student engagement and industry exposure. I also integrate practical and experiential learning
into my teaching through mentoring, Coursera courses, industry-based projects, and guest lectures by experienced
professionals.