Summary / Notes

Sahibzada Junaid Anjum is a Lecturer in Marketing at Riphah International University. He previously served as a Lecturer at Shaheed Benazir Bhutto University. He holds an MS in Marketing and Sales from Bahria University Islamabad and a BBA from the Institute of Management Sciences, Peshawar. He has also completed a Postgraduate Diploma in Professional Ethics and Teaching Methodology. His research area is influencer marketing, focusing on its growing impact in contemporary marketing strategies. Mr. Anjum has contributed as a course author on Coursera and holds multiple professional certifications, including the Certificate in Digital Learning and Design Program (based on the ADDIE Model of Instructional Design), Certificate in Course on Supervisory Skills (CSS), and Certificate in Outcome Based Education (COBE). His academic and professional journey reflects a strong commitment to innovative teaching, curriculum design, and learner-centered education. His research area is influencer marketing, focusing on its growing impact in contemporary marketing strategies.