Summary / Notes

Dr. Hasan Zahid is currently serving as an Associate Professor at the Faculty of Management Sciences, Riphah International University, Pakistan. He holds a Ph.D. in Marketing from AACSB and AMBA Accredited Universiti Utara Malaysia (UUM). Dr. Zahid has taught a wide range of marketing and management courses across undergraduate and postgraduate programs. He is actively supervising research students at the Master’s and PhD levels. His research interests include consumer behavior, sustainable marketing, and public sector branding. He has published in several peer-reviewed impact factor journals and has also contributed indigenous research material relevant to emerging market contexts, particularly within Pakistan and Southeast Asia. Before transitioning into academia, Dr. Zahid gained extensive professional experience in the United Arab Emirates (UAE). He worked with reputed human resource corporations as a Business Development Manager and Recruitment Manager, where he specialized in client acquisition, market development, and strategic hiring solutions. Additionally, he has provided consultancy services to Small and Medium Enterprises (SMEs) in both UAE and Malaysia, assisting them in refining business models and improving operational scalability. His diverse portfolio of academic publications, teaching experience, and industry practice uniquely positions him as a scholar-practitioner who bridges theory and application in the field of marketing and management.