Dr. Muhammad Riaz, also known as Dr. Riaz Aadil, is a distinguished academic in the fields of Mass Media Studies and Urdu Literature. He earned his PhD in Mass Communication from Bahauddin Zakariya University (BZU), Multan, and has since become a recognized authority in Political Communication, New Media, Media Ethics, and Media Literacy. Deeply committed to academic excellence and leadership, Dr. Riaz continues to teach, mentor, and supervise PhD and Master’s students with dedication and scholarly rigor.