Summary / Notes

Dr. Muhammad Kashif is a Lecturer at the Riphah School of Leadership, Faculty of Management Sciences, Riphah International University, Malakand Campus. He holds a PhD in Business Management from Universiti Malaysia Pahang Al-Sultan Abdullah, with research expertise in tourism industry recovery, resilience, and sustainable tourism in the post-COVID-19 context. His academic interests extend to marketing, services management, and the integration of technology in tourism development. With extensive teaching and research experience, Dr. Kashif is committed to fostering academic excellence, contributing to scholarly knowledge, and guiding students towards professional growth.